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En
/ De / Re Coding |
'Unless
they are widely aberrant, .. |
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The conditions
of perception, understood as a reading of signs, are now embedded
within an further layer, which in the most obvious way can be detected
in the use of the machines necessary for recoding. Important is that
these devices simultaneously are employed for distribution, production,
manipulation, .... 'We are going to advance to a sort of beyond-culture,
which iconic system could be described as follows: virtually everything
can be related to everything', as P.Lévy stated. |
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.. encoding will have the effect of constructing some of the limits
and parameters within which decodings will operate.'
S.Hall 'Encoding/Decoding' |
The connections of cyberspace
allow hypothetically the virtual relation of everything with everything.
(info in cyberatlas)
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However images have been turned into code for information technologies
on the level of compositing, but as B.Latour is quoted 'images demonstrate
transformation, not information', they are not information on the
level of their appearance.
The sense to which they can be regarded as information now is close
to text - they are mutable, composited and yet more or less abstract
but nevertheless transmitted through the dissolving real-time effect.
Panoptic Mediation
From here evolves on one side a new freedom and easyness in the handling
of images in general. With the blurring distinction of real and virtual
depiction, first in the digital image, but as this stands now for
almost every image, so generaly a further dissolution of the indexical
and authentic character of imaginery follows. Especially in the production
of musicclips, shortfilms, internet productions and artistic fotography
'new images' are evolving.
They are no longer concerned with any clear depiction, on contary,
they obviously are just trying to avoid it.
a new example turux
So also tactics of the cinema of the brain reappear and find their
connections to the distribution of the mind. something on film
.. more in distributed brain .. |

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This hypotetically and partly
as well practically happens on the level of data anyway. So it is
to ask what kind of influences it has on the process of signification
for encoding and decoding .... and than again recoding. As already
pointed out before here also are different directions, which have
to be taken into regard, especially the one of recoding from various
sources and in very different contexts. |
So who can read and who has
access to data and code? Surely there is more then a one way reading.
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Discourses and
practises can be patched together from very different geographical
and historical situations. Traditions originating from disparate backgrounds
can be merged together, their digital data becoming raw material for
other productions.
But it has to be remembered that, following S.Hall: 'the level of
connotation of the visual sign, of its contextual reference and positioning
in different discursive fields of meaning and association, is the
point where already, coded signs intersect with the deep semantic
codes of a culture and take on additional, more active ideological
dimensions.' And 'so it is the connotative level of the sign that
situational ideologies alter and transform signification.' |
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The layering of
signs and icons, even descending from diverse cultures, can also give
way to a flickering significance producing uncertanity.
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It is her where we come
from an other direction to the by K.N.Hayles mentioned flickering
signifier, and as well to the complex situations of prefered readings.
Some very explicit, but as well most difficult examples of this complications
can probably be found in the perceptions of 911 and its aftermath
(2001-09-11). |
Thus on the other side for the production of authenticity and identification
the situational context has become quite important for the presentation
of images. Perceiving them just at a specific moment, their evidential
character is not existing without a further production of significance.
So generaly strategies of performance, in any inherent meaning, are
gaining more importance. |
Out of this problematic images
sometimes seem to ask for a very new reading, trying to avoid almost
any connotation. |
The full text can be downloaded
as pdf or read in html: download
thesis. |
.. go for nearly any mainstream media representation
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